The question, "Is it Burberry or Burberrys?" isn't merely a grammatical quibble; it delves into the fascinating history of a globally recognized luxury brand. The seemingly minor difference in spelling reflects a significant shift in the company's branding, marketing, and overall identity over the decades. Understanding this evolution requires exploring the various labels associated with Burberry, from the original "Burberrys of London" to the contemporary "Burberry," and comparing it to other brands often confused with it, such as Mulberry. This article will dissect the nuances of Burberry's label history, the differences between various lines like Burberry Blue Label, and clarify the correct usage of the brand name.
Burberry Brand Origin: From Practical Innovation to Global Icon
Thomas Burberry founded the company in 1856 in Basingstoke, Hampshire, England. His initial focus was on practical, high-quality outerwear, particularly rain-resistant garments. The pivotal moment came with the invention of gabardine, a tightly woven, water-resistant fabric that revolutionized outdoor clothing. This innovation, patented in 1888, became the cornerstone of Burberry's success. Early Burberry garments were functional and durable, appealing to explorers, soldiers, and outdoor enthusiasts. The iconic check pattern, first registered in 1924, further solidified the brand's identity, becoming a symbol of British heritage and sophistication. Initially, the brand was marketed as "Burberrys," often with the addition of "of London" to emphasize its British origins. This reflects a common practice of the time for British businesses to explicitly state their location.
Burberry Label History: A Timeline of Evolution
The history of Burberry's labels is a complex tapestry woven with changes in design philosophy, target markets, and overall branding strategies. While "Burberrys of London" was the original and dominant name for a considerable period, the brand gradually transitioned to the simpler "Burberry." This streamlining aimed to create a more modern and internationally accessible image. The transition wasn't abrupt but rather a gradual shift over several decades.
The early 20th century saw Burberrys of London establish itself as a purveyor of high-quality, practical clothing. The brand's association with the British military, particularly during the World Wars, cemented its reputation for durability and resilience. Post-war, Burberry expanded its product line, moving beyond purely functional outerwear to include more fashion-forward pieces. This expansion, however, also led to a proliferation of different labels and lines, adding to the confusion surrounding the brand's nomenclature.
Burberrys of London vs. Burberry: A Semantic Shift
The difference between "Burberrys of London" and "Burberry" is largely a matter of branding and simplification. The addition of "of London" was a geographical identifier, emphasizing the brand's British heritage. As Burberry expanded globally, the longer name became less practical and potentially less impactful in international markets. The shorter, more modern "Burberry" name allowed for greater flexibility and brand recognition across diverse cultures and languages. The shift also signified a move towards a more contemporary, less traditional image, though the brand's heritage remains an integral part of its identity.
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